Actions Taken

Takeaways

What does this mean for our happy client?

Objective

Blackbaud came to us with a specific goal — to outrank competitors for key terms, as well as garner more exposure and leads for their ongoing campaigns.

Strategy

Advanced on-page SEO initiatives and content build-outs enabled us to obtain first page rankings for Blackbaud’s key terms. Usability and technical audits shed light on which areas of the website needed improvement from a user standpoint. Our team also helped them launch their new Canadian website from start to finish, adding another successful component to the Blackbaud family.

Results

Following a stringent organic campaign, Blackbaud saw significant increases in rankings, traffic and revenue. Their yearly net income went from $6 million (the year before we engaged) to more than $28 million two years later. The rapid growth has helped them add more than $1 billion in market cap and shareholder value.

Objective

After speaking with several other vendors in the industry and getting recommendations from their network in Silicon Valley, Arcadia Data decided to partner with Intero to amplify their message and gain more visibility for their site.

Strategy

Arcadia Data had a sizeable site with great content and resources, but did not have a lot of exposure online. We conducted a full audit of their website, addressed technical issues and prioritized the pages where we could make the most impact.

Results

Within the first six months, there was a 510% increase in first page rankings. To date, that increase is now 2122%. Arcadia Data also saw a 23x improvement upon their initial internal goal.

Objective

Mizuno wanted to increase brand awareness for their tens of thousands of retailers and target higher-converting keywords that their ideal customers are searching for while also increasing online traffic and website revenue.

Strategy

After partnering with Mizuno, the first order of business was auditing the site with Intero Tech and addressing any outstanding issues from the previous agency. From there, we aggressively targeted individual product pages and targeted keywords that were both converting well on paid media and within striking distance of page one (ranked on pages 2-10). In addition, our team consulted on Mizuno’s content strategy to help solidify the new marketing approach.

Results

After resolving some residual issues, we began to see increases in rankings, which eventually led to increases in organic traffic. The road to strong gains was a tedious one, but traffic eventually started to grow. Today, the site is thriving and Mizuno continues to hit lofty revenue growth goals!

Objective

The goal was to improve on-page technical SEO function to eliminate roadblocks, increase indexation, and improve traffic and rankings.

Strategy

Upon completion of a comprehensive technical SEO audit, we prioritized site wide and on-page elements that would positively impact search engine rankings. For each element, we provided a business requirements document that outlined the purpose, the SEO impact and the specifications. We continue to optimize and tweak the site to protect existing share of voice and improve rankings.

Results

Not only did we see organic traffic and rankings improvements for Auberge Resorts, but gain in overall exposure revealed a clear search impact YOY. In terms of rankings, Auberge saw an increase of 1,000 new first page rankings during the first year. The increase in rankings led to increases in organic traffic.

Objective

Pubmatic had a lot of content and resources for prospective clients, but wasn’t getting the exposure they were looking for. They partnered with Intero Digital to drive more awareness to their content and in turn, bring in more leads.

Strategy

Pubmatic came to us with untapped potential. They had already invested in content creation and had libraries of wonderful resources. We audited the site, took inventory of the current content and prioritized our strategy based on the areas we thought we could make the most impact.

Results

Within the first year of working with Intero Digital, Pubmatic saw a 155% increase in 1st page rankings. As we continued to hit Pubmatic’s goals, we would create new benchmarks and goals to hit. To date, Pubmatic has seen impressive increases in rankings, traffic and leads.

Objective

Tuscany Pavers was growing rapidly and wanted an online marketing strategy that paralleled their physical growth. Seeing an opportunity to capture more leads from online searches, Tuscany Pavers solicited Intero Digital to help with their digital strategy.

Strategy

After extensive keyword and market research, Intero Digital developed a list of geo-specific keyword opportunities to help Tuscany Pavers rank in local search.

Results

Since 2008, Intero Digital has achieved and maintained incredible results for Tuscany Pavers, including the addition of 1,240 new 1st page rankings, and a 47X increase in ROI. Since working with Intero Digital, Tuscany Pavers also realized an increase of $2,820,000 in trackable revenue from Intero Digital’s efforts.

Objective

A long-time client, Tracy Lynn Studio partnered with Intero Digital over a decade ago when SEO was still a very new marketing initiative for most businesses. Tracy Lynn was looking to gain more exposure for her growing interior design business.

Strategy

Over the years, the strategy for Tracy Lynn Studio evolved significantly following a major re-brand in 2016. One of the core strategies that has always remained, was an emphasis on local users to drive qualified traffic.

Results

When our team first began, Tracy Lynn Studio had very little online authority or presence. After implementing our strategy, we began seeing rankings for local terms. Today, Tracy Lynn Studio has thousands of first-page rankings, resulting in traffic and revenue increases.

Objective

Threadbird was looking to increase their brand presence across the digital space, in effort to expand their market reach and grow leads and sales.

Strategy

We recommended an all-encompassing strategy to help drive quick growth in leads and sales. The strategy included a combination of SEO, paid search and paid social campaigns in order to broaden our reach.

Results

Within the first year, Threadbird saw a 53% increase in first page rankings, which translated to more exposure and leads. They also saw an improvement in paid goal completions by over 1000%! With paid social, goal completions increased by 190%.

Objective

As a resource hub, Tax Notes is a large site with a lot of content. Looking to drive traffic to their site and increase sales and subscriptions, Tax Notes partnered with Intero Digital to execute their digital marketing strategy.

Strategy

Using a combination of advanced SEO techniques along with paid search, our team was able to see sizable increases in traffic, authority and leads.

Results

After implementing a sound SEO and paid media strategy, Tax Notes saw incredible results. A 4653% increase in 1st-page rankings also led to increases in traffic and leads. On the paid side, there was a 174% increase in paid leads. At the same time, our paid search team was also able to decrease cost per lead by 59%! To date, Tax Notes is thriving and we continue to create new benchmarks and improve upon our goals.